Once downloaded onto a mobile, the device’s camera simply scans the cup or the cards.įor example, when the maple leaf logo on the cup is scanned, the device screen displays an arena complete with crowd, lights and a giant beverage cup in centre ice over the real environment background. #CollectToWin /SO6sm8rEolĪnd in-store strands, the new mobile app based augmented reality game experience, developed by Seed Interactive (a Toronto based AR and virtual reality studio), is available for both Android and iOS and it recognises all 100 cards in the core set. They’re back! Make your own starting lineup this season with our Upper Deck trading cards. Promoted with an integrated campaign that includes TV spots led by NHL stars Sidney Crosby and Nathan MacKinnon,ĭigital, social (linked by the #CollectToWin hashtag), Through the app, fans can scan their cards to see authentic models of NHL stars in their real-life environment and uncover hidden animations by scanning different card combinations side by side. Tim Horton’s customers buying drinks and a hockey cards set have two ways of immersing themselves in the augmented experience: both the cups and cards trigger the app’s AR component and allow fans to play the game. Leveraging its NHL rights and the Upper Deck partnership. Tim Hortons, Canada’s largest quick service restaurant chain best known for its coffee and doughnuts, first launched the campaign on 21 September when it began offering hockey fans a chance to buy three-card pack sets at selected outlets for just $1 plus tax (when purchased with a $1.99 drink) and simultaneously encouraged consumers to download the Tim Hortons Augmented Reality Hockey Cards app. With the NHL’s World Cup Of Hockey underway and with just a few weeks before the puck drops on the new 2016/17 season, league sponsor Tim Hortons launched a new campaign based around an Upper Deck ‘NHL Trading Cards Collector’s Series’ with an augmented reality gaming twist.
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